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OUR STORY

Since 1895, founder Daniel Swarovski's mastery of crystal cutting has defined the company. His enduring passion for innovation and design has made it the world's premier jewelry and accessory brand. Today, the family carries on the tradition of delivering extraordinary everyday style to women around the world.

IN 1977, SWAROVSKI ENTERED THE UNITED STATES' JEWELRY MARKET

Remaining a family-run business, Swarovski appointed Robert Buchbauer, the great-great-grandson of company founder Daniel Swarovski, as its new CEO in April 2020 with Mathias Margreiter serving as the company's CFO.Buchbauer had previously served as chairman of the company's executive board and as head of its consumer goods division, positions he retained after being appointed as CEO.Reported at the time as a major company shakeup,the change would see the founder's great-great granddaughter, Nadja Swarovski, lose her roles managing the company's communications strategy along with its fine jewellery label Atelier Swarovski;she had previously become the first female member of the Swarovski executive board in 2012, a role she retained along with responsibility for the company's sustainability efforts and its charitable foundation.Alongside the executive changes, the company also shuttered 750 retail stores, laid off some 6,000 employees, and promoted its B2B creative director Giovanna Battaglia Engelbert to serve as the Global Creative Director of Swarovski Group, the first so-named person in the company's 125 year history.